Independence, OH — April, 2025 — IndiMade Brands (IMB), the parent company of market-leading crafting and maker-supply brands Wholesale Supplies Plus, Crafter’s Choice, Nature’s Garden, and The Flaming Candle, today announced a strategic partnership with Amazon to bring a curated assortment of its best-selling crafting, candle-making, and DIY bath and body supplies to the Amazon Marketplace.
This partnership expands IMB’s reach, making its trusted products more accessible to an expanding community of makers, hobbyists, and small businesses.
Delivering Greater Convenience and Choice for MakersIMB’s presence on Amazon will enable both new and existing customers to:
Shop IMB’s top products with Prime-eligible delivery, providing faster shipping options and convenient replenishment.
Access a broad assortment of professional-grade materials, including soap-making bases, fragrance oils, candle waxes, molds, packaging, and specialty ingredients.
Discover IMB brands through Amazon’s vast search and browsing ecosystem, helping more makers find the right supplies to support their creative and entrepreneurial goals.
Enjoy trusted quality and consistency, backed by IMB’s decades-long reputation as a leader in the crafting supply industry.
Delivering Greater Convenience and Choice for MakersIMB’s presence on Amazon will enable both new and existing customers to:
Shop IMB’s top products with Prime-eligible delivery, providing faster shipping options and convenient replenishment.
Access a broad assortment of professional-grade materials, including soap-making bases, fragrance oils, candle waxes, molds, packaging, and specialty ingredients.
Discover IMB brands through Amazon’s vast search and browsing ecosystem, helping more makers find the right supplies to support their creative and entrepreneurial goals.
Enjoy trusted quality and consistency, backed by IMB’s decades-long reputation as a leader in the crafting supply industry.
“Makers value speed, quality, and reliability,” said Sam Wolf, CEO of IndiMade Brands. “Partnering with Amazon lets us meet crafters where they already shop while introducing our family of brands to thousands of new creators. It’s a meaningful step in expanding access to the products and expertise that help makers bring ideas to life.”
Strengthening IMB’s Position as a Category LeaderThe collaboration also marks a strategic milestone for IMB:
Expanded Market Reach: IMB will unlock exposure to millions of potential new customers across North America and beyond.
Enhanced Brand Visibility: Featuring IMB’s portfolio on Amazon reinforces its leadership position across multiple crafting categories.
Operational Leverage: The partnership enables IMB to diversify sales channels while maintaining its strong direct-to-consumer presence.
Stronger Customer Insights: Amazon’s platform will provide incremental data to support product development, demand planning, and customer experience optimization.
Expanded Market Reach: IMB will unlock exposure to millions of potential new customers across North America and beyond.
Enhanced Brand Visibility: Featuring IMB’s portfolio on Amazon reinforces its leadership position across multiple crafting categories.
Operational Leverage: The partnership enables IMB to diversify sales channels while maintaining its strong direct-to-consumer presence.
Stronger Customer Insights: Amazon’s platform will provide incremental data to support product development, demand planning, and customer experience optimization.
“This partnership is a natural evolution of our omnichannel strategy,” Wolf added. “By combining IMB’s product expertise with Amazon’s world-class marketplace infrastructure, we’re making it even easier for every maker — from hobbyist to high-volume artisan — to access the supplies they trust.”
