Independence, Ohio – December, 2025 – IndiMade Brands, LLC (IMB), a leading portfolio of craft supply brands serving makers from hobbyists to growing businesses, highlights a significant expansion of its product innovation roadmap, with more than 600 new products launching across its brands in 2025.
Operating in one of the most trend-driven segments of consumer goods, IndiMade Brands continues to invest deeply in product development, trend forecasting, and customer-led innovation. This commitment ensures its brands remain at the forefront of creativity, quality, and performance for makers across soap, candle, fragrance, and personal care categories.
“Our customers don’t stand still, and neither do we,” said Sam Wolf, CEO of IndiMade Brands. “Innovation is not a one-time effort, it’s a continuous discipline. Launching 600 new products in a single year reflects our belief that staying ahead of trends and elevating quality is core to how we serve the crafting community.”
The 2025 innovation pipeline spans ingredients, fragrance oils, packaging, components, and finished solutions across IMB’s family of brands, including Wholesale Supplies Plus, Nature’s Garden Crafts, The Flaming Candle, and Crafter’s Choice. Each launch is informed by a combination of trend forecasting, customer feedback, performance testing, and category expertise.
Key focus areas of IMB’s product innovation strategy include:
Anticipating emerging trends in fragrance, formulation, and aesthetics before they reach mass adoption
Expanding professional-grade options for small businesses scaling production
Elevating quality, consistency, and performance across core consumable categories
Introducing new solutions that simplify workflows and unlock creativity for makers
IMB’s investment in innovation is supported by its broader modernization efforts, including upgraded digital platforms, unified operations, and enhanced supply chain capabilities. Together, these initiatives enable faster concept-to-launch timelines and more consistent product experiences across brands.
Key focus areas of IMB’s product innovation strategy include:
Anticipating emerging trends in fragrance, formulation, and aesthetics before they reach mass adoption
Expanding professional-grade options for small businesses scaling production
Elevating quality, consistency, and performance across core consumable categories
Introducing new solutions that simplify workflows and unlock creativity for makers
IMB’s investment in innovation is supported by its broader modernization efforts, including upgraded digital platforms, unified operations, and enhanced supply chain capabilities. Together, these initiatives enable faster concept-to-launch timelines and more consistent product experiences across brands.
“We respect the legacy of what we’ve built, but we’re not resting on our laurels,” Wolf added. “Our focus is on building the next generation of products and capabilities that help our customers create, grow, and compete with confidence.”
Looking ahead, IndiMade Brands is building momentum into 2026 with an even more ambitious product roadmap. With a deep pipeline of innovative, high-quality, and differentiated products already in development, the company is accelerating new product introductions to stay ahead of emerging trends and evolving customer needs. This forward-leaning approach reinforces IMB’s commitment to delivering distinctive, best-in-class solutions that help makers create, scale, and stand out in an increasingly competitive marketplace.
With a diversified portfolio and a disciplined approach to innovation, IndiMade Brands continues to position itself as a long-term partner to the crafting marketplace, delivering both inspiration and reliability at scale.
With a diversified portfolio and a disciplined approach to innovation, IndiMade Brands continues to position itself as a long-term partner to the crafting marketplace, delivering both inspiration and reliability at scale.
